The thinking behind The First Act developed over years. As the concepts have fallen into place, a name wouldn't stick and it changed many times. Then one day, as the threads of thinking came together, The First Act was born and the inspiration for the logo followed within days.
From a question to a concept, and from a name to a logo - Introducing the symbol of The First Act.
Three key ideas are represented by the logo that are at the heart of what The First Act is all about. Stop here and read the introductory post if you missed it. http://amyjspringer.com/blog/the-first-act.
The overall design of the logo is inspired by the feathers of an arrow. Each section of the arrow feathers represent each of the three acts of life. Feathers are needed to keep an arrow flying straight, just like we need to stop ourselves getting in a tizzy and spinning out of control. The technical name for the feathers on an arrow are fletchings. Fletchings provide a small amount of force used to stabilize the flight of the arrow/ they are designed to keep the arrow pointed in the direction of travel.
The nock is the notch in the rearmost end of the arrow. It serves to keep the arrow in place on the string as the bow is being drawn, creating a stable point to launch from. A key part of the First Act is having a stable ground to launch from. We are more willing to take risks and adventure when we have a stable ground in relationships, finance and health. When you have a base from where you can be curious and courageous, to have fun, explore, and discover.
The feather shape is also a two backward letter C for curious and courageous. Our aim is to fill the world with curious and courageous people. People curious about others, curious about ideas, and courageous enough to discover and contribute. Taking intentional steps and celebrating the milestones. It’s ok to try different things, to meander a little. But you need to do it with intention. Think about what you love and what you hate about each job and activity you do. What are your strengths? What gets you excited? What style of work you like, what makes you crazy? Living life with your eyes wide open. Stop and reflect - think about where you’ve been and where you are going. Similar to when we sleep at night, our brain and muscles consolidate what happened during the day. We need to consolidate the experiences we have had. Every time we do that, it's like adding a feather to your arrow, helping you point straight and continue in the right direction.